Never tweet. It’s a simple rule that you, me, and everyone who uses the hellish but seemingly indispensable social media platform should follow — if not exactly by the letter, then certainly in spirit. And there’s perhaps no greater example of that truism than the tweet sent one year ago today by Tesla CEO Elon Musk.

“Am considering taking Tesla private at $420,” he tweeted on August 7th, 2018. “Funding secured.” Those few words — the last two specifically — created an entirely new fire for Musk to put out at a time when he was already mired in the self-described “hell” of Model 3 production. He did not, as it turned out, have any funding secured to do such a thing.

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